Custom Market Research

There’s an old expression:

If you’ve met one co-op, you’ve met one co-op.

While we typically leverage economies of scale through group survey efforts, we understand that sometimes you need a unique solution. We’re here to help.

Residential Member Custom Solutions by Region

We have extensive experience working with G&Ts and Statewides to develop and administer custom surveys across their memberships to provide a regional view of member opinions in addition to cooperative-specific reports.

Communication Audits

Cooperative Insights regularly partners with cooperatives to conduct tailored communication audits that improve messaging effectiveness and drive strategy evolutions. Audits provide insight into how cooperative information is delivered, received, recalled and acted on across channels and how those channels work together to maximize impact. Audits can be broad in scope or focused on specific priorities and audiences. Approaches range from a single survey to a comprehensive mix of methodologies, including online focus groups and in-person facilitated discussions.

Commercial & Industrial Member Solutions

Cooperatives across the nation are devoted to recruiting businesses to cooperative communities and making sure they are meeting the needs of the existing farms, businesses, schools and industries. It’s just as important for cooperatives to know where they stand with C&I members as with residential members.

We are here to support your needs. Whether you’re looking for C&I member satisfaction tracking, a qualitative assessment through a Co-op Member Forum with your key accounts or another custom solution, we can help.