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OUR MISSION

From member opinions to member engagement

The cooperative difference puts people first. At Cooperative Insights, our mission is to empower you with information about your members’ perceptions, needs and evolving expectations to support you in developing actionable strategies for member engagement in a changing energy environment.

While our research services and capabilities have grown alongside the industry and needs of your members over the past two decades, our mission has never wavered.

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What We Do

Partners in purpose

We understand the unique needs of electric cooperatives because we were formed and are owned by cooperatives. We view the cooperatives we work with as partners, not clients.

We listen to understand the purpose of your research needs and carefully craft questions to make sure you get the information you need to satisfy your research goals.

We don’t just provide you with data; we analyze it, identify trends, compare it to benchmarks and deliver it to you in a thorough, easy-to-understand report.

We’ve worked with Cooperative Insights for almost a decade and value them as a partner in our efforts to meet members’ needs. The staff is top-notch: responsive to our needs, easy to work with and makes a complex process as smooth as can be.

Jon Turner, 4-County Electric Power Association, Miss.

Quantitative Cooperative Difference Survey An annual exploration into members’ opinions about the cooperative difference, cooperative performance and emerging industry trends. ACSI score included for Touchstone Energy cooperatives.

Quantitative Member Satisfaction Tracking Survey Ongoing tracking of members’ satisfaction with their cooperative, as well as with specific co-op interactions.

Qualitative Co-op Member Forums A facilitated online focus group that provides a deeper level of member feedback on the issues of your choice. Great for gaining feedback on websites, advertisements, bill designs or other creative materials.

Quantitative Broadband Satisfaction Survey Find out what your co-op’s broadband subscribers think of their new service. Touchstone Energy cooperatives can earn a broadband ACSI score to compare against electric cooperative scores.

Multi-Cooperative Forum with Friends A Forum with Friends enables 2-3 cooperatives to work together to gather feedback from members on emerging trends and topics impacting cooperative business strategy. Here are the top three reasons to consider this qualitative research offering.

More about services

Qualitative Quantitative Custom

Sept. 24 – Sept. 25

Member Engagement Summit

The Member Engagement Summit brings together best-in-class cooperatives from across the nation to share strategies, exchange ideas, find solutions, build our networks and most importantly – learn from each other.

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Cooperation among cooperatives

Hear straight from your cooperative peers, representing some of the best performing co-ops in the nation.

“We were warned that managing subscribers’ expectations would be extremely difficult because of the built up demand for the service. The Broadband Satisfaction Survey was incredibly valuable because it helped us understand how we are doing every step along the way from the initial request to the appointment and also with the actual service of providing fiber to the home.”
Landy Bennett, United Cooperative Services, TX

“Cooperative Insights has been critical in helping us better understand what our members think, want and need from our co-op. Their insight is vital in shaping how we interact with our members across our business. We’ve also used them to gain valuable feedback when we’ve launched new programs, rates, initiatives and services.”
Brandon Reed, Piedmont Electric, NC

“Cooperative Insights gives our member-owners a voice. We use the data we receive to provide a tailored experience to our member-owners. We respond to each survey comment to offer a solution that benefits each member-owner. This results in a higher overall satisfaction rating.”
Dennis McFee, Roanoke Electric, NC

News & Insights

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Congratulations! Top Scoring Cooperatives of Q1 2026

Cooperative Insights partners with co-ops nationwide to deliver data and insights that strengthen member satisfaction and loyalty. We are proud to recognize the co-ops raising the bar – those earning top Net Promoter Score℠ (NPS®) and American Customer…

June 17, 2026

Empower yourself with insights from your members.