From member opinions to member engagement

The cooperative difference puts people first. At Cooperative Insights, our mission is to empower you with information about your members’ perceptions, needs and evolving expectations to support you in developing actionable strategies for member engagement in a changing energy environment.

While our research services and capabilities have grown alongside the industry and needs of your members over the past two decades, our mission has never wavered.

Sept. 19 – Sept. 20

Member Engagement Summit

The 2024 Member Engagement Summit brings together “best in class” cooperatives from across the nation to share strategies, exchange ideas, find solutions, build our networks and most importantly – learn from each other.

What We Do

Partners in purpose

We understand the unique needs of electric cooperatives because we were formed and are owned by cooperatives. We view the cooperatives we work with as partners, not clients.

We listen to understand the purpose of your research needs and carefully craft questions to make sure you get the information you need to satisfy your research goals.

We don’t just provide you with data; we analyze it, identify trends, compare it to benchmarks and deliver it to you in a thorough, easy-to-understand report.

We’ve worked with Cooperative Insights for almost a decade and value them as a partner in our efforts to meet members’ needs. The staff is top-notch: responsive to our needs, easy to work with and makes a complex process as smooth as can be.

Jon Turner, 4-County Electric Power Association, Miss.

Cooperation among cooperatives

Hear straight from your cooperative peers, representing some of the best performing co-ops in the nation.

“We were warned that managing subscribers’ expectations would be extremely difficult because of the built up demand for the service. The Broadband Satisfaction Survey was incredibly valuable because it helped us understand how we are doing every step along the way from the initial request to the appointment and also with the actual service of providing fiber to the home.”

Landy Bennett, United Cooperative Services, TX

“Cooperative Insights has been critical in helping us better understand what our members think, want and need from our co-op. Their insight is vital in shaping how we interact with our members across our business. We’ve also used them to gain valuable feedback when we’ve launched new programs, rates, initiatives and services.”

Brandon Reed, Piedmont Electric, NC

“Cooperative Insights gives our member-owners a voice. We use the data we receive to provide a tailored experience to our member-owners. We respond to each survey comment to offer a solution that benefits each member-owner. This results in a higher overall satisfaction rating.”

Dennis McFee, Roanoke Electric, NC