About Us

Kristie is the Senior Vice President and Chief Operating Officer for North Carolina’s Electric Cooperatives and Cooperative Insights. In her role, she is focused on leveraging her cooperative communications and marketing background to provide co-ops with actionable market research services through the Cooperative Insights team.

Kristie is a Certified Cooperative Communicator, represents North Carolina as part of the Touchstone Energy Regional Members group and is an active member of the G&T Communicators group.

Lindsey is the Director of Marketing and Market Research for North Carolina’s Electric Cooperatives and Cooperative Insights. Drawing on more than a decade of experience in cooperative communications, Lindsey oversees Cooperative Insights market research services and marketing strategies for North Carolina’s Electric Cooperatives. She loves working collaboratively with co-op teams to develop actionable strategies for member engagement through strategic market intelligence. She is a Certified Cooperative Communicator.

Ying joined the Cooperative Insights staff in 2021 and has worked with NC’s Electric Cooperatives since 2014.  In her role, Ying is responsible for supporting and managing quantitative and qualitative market research activities, including the Cooperative Difference Survey, several research projects for G&Ts, and online focus groups.

She previously supported data analytics and long-term forecasting activities of NC’s Electric Cooperatives through our information technologies department. 

Lorrie is the senior analyst for Cooperative Insights’ quantitative research initiative that currently is utilized by electric cooperatives across the country. In her role, Lorrie leads and manages the Member Satisfaction Tracking Survey and Broadband Study, as well as provides data analytics support for various market research services.

She has over 20 years’ experience in the fields of statistics and teaching math and statistics. Lorrie is skilled in forecasting, data mining, data analysis, text analytics and reporting using SAS and R.

Callaway is the Marketing and Research Coordinator. In her role, she works cross-functionally with both the Cooperative Insights and Marketing teams and primarily works to develop, facilitate and report on online focus groups with Cooperative Insights.

Callaway graduated in December of 2021 from the University of North Carolina Wilmington with a Business Degree concentrated in Marketing Strategy.