About Us

Kristie is the Senior Vice President and Chief Operating Officer for North Carolina’s Electric Cooperatives and Cooperative Insights. In her role, she is focused on leveraging her cooperative communications and marketing background to provide co-ops with actionable market research services through the Cooperative Insights team.

Kristie is a Certified Cooperative Communicator, represents North Carolina as part of the Touchstone Energy Regional Members group and is an active member of the G&T Communicators group.

Lindsey is the director of market research for North Carolina’s Electric Cooperatives and Cooperative Insights. Drawing on 15 years of electric cooperative experience, she leads consumer research services and analysis that help cooperatives nationwide strengthen member relationships, maintain their strategic advantage and exceed service expectations. A Certified Cooperative Communicator, Lindsey and her team are committed to delivering best-practice methodologies, personalized support, actionable insights and continuous innovation, including a new interactive dashboard for deeper understanding of members and benchmarking data.

Ying joined the Cooperative Insights staff in 2021 and has been working with electric cooperatives since 2014. She manages quantitative and qualitative market research activities, including the Cooperative Difference Survey, several research projects for G&Ts, Co-op Member Forums and custom surveys. She enjoys partnering with electric cooperatives of all sizes, from distribution co-ops to statewide and regional organizations, to curate approaches and address unique needs. She specializes in exploring research results to uncover deeper insights, key takeaways and opportunities for action.

Lorrie is the senior analyst leading two quantitative research initiatives utilized by electric cooperatives across the country. In her role, Lorrie directs the Member Satisfaction Tracking Survey and the Broadband Satisfaction Survey, as well as a new interactive data dashboard. She works closely with cooperatives to interpret findings, identify opportunities, make informed decisions and turn insights into action. She also provides data analytics support for various market research services, bringing more than 20 years of experience in statistics, analytics and mathematics education to her work.