News & Insights

Online Focus Groups

Consider complementing your cooperative’s traditional quantitative market research with online focus groups, an emerging research tool used for collecting qualitative information.

TSE Services now offers an online qualitative research platform for cooperatives. Co-op Community Forums make use of an emerging research methodology called a market research online community (MROC), and can be thought of as an online focus group for your cooperative to engage with your members in new and unique way. It is the ideal platform for gathering insights, attitudes, and opinions from a small segment of members through organic conversation in a moderated setting. This type of attitude-oriented feedback is unique, and not easily collected with traditional survey methods.

These forums are among the most important qualitative tools driving online market research today and give cooperatives the opportunity to connect with members across their service area using an online platform similar to those used in social media applications such as Facebook.

Benefits of an online focus group:

Cooperatives can incorporate a wide range of topics into the activities and contents of forum studies. The forum will typically be open for one week. Upon completion of the forum, TSE Services will provide a comprehensive report including a detailed Executive Summary of the findings. The project timeline, from initial discussions with TSE Services to having a completed report in hand, is about 6 weeks.

Want more information?
Please contact Ying Chen ( to set up a web conference and to discuss the capabilities of the forums in more detail, ask questions, or discuss pricing. In addition, click here to read more about online focus groups on our website!

Additional questions can be answered by our staff.  Thanks for your attention today.