News & Insights

The Top 3 Reasons to Save your Spot for a 2023 Online Focus Group

  1. Know what your members think and why they think that way to elevate your strategic planning to the next level. Online participants can be shown photos, videos and/or be directed to visit a website for review and discussion. Cooperatives can share videos and images of newsletters, webpages, bill designs and more. Topics in past surveys have ranged from electric vehicle charging expectations to sustainability and more.
  2. Qualitative market research is a critical complement to quantitative studies, allowing you to dig deeper and understand motivations, behaviors and opinions that help you build tactics to support your strategy. The online focus group platform is an interactive, invitation-only space that accommodates up to 75 participants for approximately one week, and all forums are moderated by Cooperative Insights, as well as a designee from your cooperative. This methodology provides participants with a go-at-your-own pace flexibility, and it can be accessed from all kinds of devices.
  3. This service blends the familiar feel of a social networking sites with a traditional focus group to provide your members with the opportunity to share their feedback. Participants in a recent forum discussed their interest in Broadband Expansion, citing high hopes for electric cooperative collaboration soon. 

This service will provide you with results more reflective of your membership and provide you the opportunity to connect to your members in a relatable way. For more information on scheduling an online focus group in 2023, contact us at cooperativeinsights.com or email cooperativeinsights@ncemcs.com.