Back and Better Than Ever: The 2024 Cooperative Difference Survey
The Cooperative Difference Survey is back, with a revamped approach to provide an even better experience for your members and more actionable insights for your cooperative. Featuring new content and questions, each participating co-op will receive focused insights from local member feedback on performance in areas that drive satisfaction, understanding of the cooperative difference, communication preferences, interest in energy management programs and technologies, and more. Enhancements for 2024 include:
- Quicker for Respondents: More efficient survey experience while preserving a user-friendly online approach
- New Topics: A deeper dive into member communication preferences, plus insight into interest in energy programs, areas of concern, perceptions on industry issues and more
- Actionable Insights: Clear, easy-to-find takeaways specific to your cooperative to help shape your strategy
- More Concise Report based on Modular Format: Telling charts, concise text, more insights – The updated report groups findings and analysis by topic, making it easy to read, understand and take action
- Custom options for G&T and Statewides: The plug-and-play, modular approach enables collection of aggregate data and customization to provide cutting-edge insights on the most pressing issues facing your state. Discounts for 5 or more co-ops in one state!
Created by electric cooperatives for electric cooperatives, this survey has provided valuable data and analysis to more than 350 cooperatives since 2004. Sponsored by Touchstone Energy®, the effort supports development of strategic plans and communication strategies that foster trust, understanding, and member satisfaction.
What you get by participating:
- Benchmarking: Compare your performance against other cooperatives to identify areas for improvement
- ACSI® score (a Touchstone Energy® perk): Receive a standardized score ranking your performance against hundreds of companies across all business sectors
- Age-matched responses: Gain insight into differences between members of various ages – an added level of sophistication available through our process to ensure age groups are proportionally represented in your results
- Customization: Your cooperative can opt to add up to 5 additional custom questions on topics of your choice.
For more information about all topics included in this year’s survey, deliverables for participating cooperatives and pricing, please contact Cooperative Insights.