News & Insights

Join the 2023 National Survey on the Cooperative Difference, and Elevate Your Strategy through Member Insights 

The ‘Cooperative Difference’ represents a unique community connection achieved by putting our members’ interests first.

You can hear directly from your members about their perspectives, needs and expectations by participating in the 2023 National Survey on the Cooperative Difference.


Cooperatives nationwide use these insights to form the foundation of strategic planning and messaging strategies that build trust, mutual understanding, satisfaction and engagement with members.

Sponsored by Touchstone Energy®, the annual survey provides key insights about how members view their electric provider and assesses member opinions of current and emerging utility industry issues and technologies.

Participating cooperatives receive a summary report containing their results and national benchmark comparisons that can be used to identify areas of strength and weakness compared to peers. Touchstone Energy® cooperatives also receive an American Customer Satisfaction Index (ACSI®) score, which uses standardized methodology to rank the performance of hundreds of companies across all business sectors.

More than 350 cooperatives have participated in this comprehensive study since 2004.

As the industry and member expectations continue to evolve, including member insights in your strategic efforts has never been more critical. Sign up today, or get in touch to learn more about the benefits of participation, project timeline, pricing and more.