Join the Cooperative Difference Survey

Go beyond satisfaction and dig into member perceptions that are shaping the future of our industry with the Cooperative Difference Survey (CDS). The premier annual electric cooperative survey for more than 20 years, CDS is designed to provide insight into the emerging needs of cooperatives and help you stay ahead in building strategies that exceed member expectations.

2026 topics include:

• Building trust in an era of rising costs and AI
• Concerns and priorities for electricity, including large loads/data centers
• Aspects of the cooperative difference
• Energy preferences and resources for information
• Outage communication (a key driver of satisfaction)
• Core service performance and brand attributes
• And more

Open to all cooperatives nationwide, this survey is comprehensive and customizable, providing results by member age, national benchmarks, and key satisfaction and loyalty metrics. It serves as a foundation for strategic planning and messaging and includes custom questions at no extra cost. Special content and pricing are available for G&Ts and Statewides.

Sign up soon: Data collection will occur in May and June, and reports will be delivered by August.

Register your cooperative to participate. For more information about the content, pricing and best-practice methodology of this project, contact us.