News & Insights

Start Planning your 2022 Online Focus Groups!

Online focus groups are a great qualitative resource tool for gathering insights that support the development of key cooperative initiatives. They are invitation-only, online communities that facilitate participant interaction, marrying the benefits of traditional focus group with the familiarity of social networking sites.

Co-ops are using online focus groups to gain member feedback about important topics like sustainability and electric vehicles, as well as website redesigns, bill formats, new logos, programs and advertising, just to name a few. Members report the experience is positive, and they appreciate the opportunity to provide feedback to their cooperative. The final deliverable provided to you is a detailed qualitative research report.

Participation rates have tripled in the last two years, and while we are full for 2021, we encourage you to start thinking about ways you could utilize an online focus group in 2022. Please contact us for more information.