Trends & Tactics Report Reviews Co-op Member Perceptions in 2022

Touchstone Energy® recently released a brand new report called “Trends & Tactics: Understanding Member Perceptions and Needs to Power Engagement.” Prepared by Cooperative Insights, this report provides an at-a-glance look at Touchstone Energy-sponsored quantitative and qualitative market research from the past year.

“This report bundles a full slate of market research into one place to promote a greater understanding of member needs and perceptions to empower you to advance unmatched member engagement,” Executive Director Jana Adams said.

The report covers member satisfaction and engagement; electric vehicles; connected devices; brand awareness; and environmental perspectives. In addition to providing important research insights, the report connects cooperatives with tools and resources from Touchstone Energy® to support member engagement efforts related to the reported topics.