News & Insights
Webinar: Key Findings from the 2026 Cooperative Difference Survey
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The 2026 Cooperative Difference Survey uncovered new findings on trust, affordability, AI, data centers and evolving concerns about electric service. 💡 Join our upcoming webinar for actionable insights to help your cooperative navigate today’s challenges and seize opportunities to strengthen member relationships through the energy transition.
Topics covered include:
- Affordability, which emerged as a central theme throughout the study, and how it influences member perceptions, concerns, and priorities
- Building trust in an environment of rising costs and data centers
- Member concerns and priorities for electricity
- AI trust and utilization trends
- How to strengthen understanding of cooperative membership and the cooperative difference – and how that understanding influences service perceptions
- Outage communication practices that protect satisfaction and signal competence and care
- Energy management tools and programs members want most, and which audiences are most interested
- Strengths and opportunities across key cooperative services and brand attributes
- And more
Whether you’re responsible for communications, member services, strategic planning or executive leadership, you’ll leave with actionable insights you can immediately apply to better understand, serve and engage members.
This webinar is open to employees of electric cooperatives. For the registration link, contact Cooperative Insights or join our email list.