Heat Map Coming to MSTS in 2027

The Member Satisfaction Tracking Survey (MSTS) will introduce a new reporting feature next year: a heat map.

The heat map will show how satisfaction varies across the co-op’s service territory at a glance, giving participants a quick way to visualize differences in member perceptions by zip code.

The map will uncover geographic patterns that may not be evident otherwise. These insights can help cooperatives identify areas where satisfaction is particularly strong or warrants a closer look, inform targeted communication and marketing strategy, guide community touchpoints and member engagement opportunities, and provide context for deeper exploration of member experiences.

The heat map is the latest addition to the MSTS program following the launch of an interactive dashboard in 2026 and will be available to all participants at no additional cost.

Additional details will be shared as the launch approaches next year, likely in Q2.